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AHA!
Project:
Atlas SkillTech Uni
Brief:
To create a packaging design using intangible words, I chose Aha! and associated it with non-alcoholic drinks. The project introduces a new range of Ginger Ale products with dual fruit flavours.
Insight:
Consumers increasingly value sustainability and social responsibility. Eco-friendly packaging and addressing social issues like body shaming can strengthen brand perception and consumer loyalty.
The world is overloaded with body-shaming scoffing.
We experience a dissatisfaction with our body image.
Amidst this cacophony, AHA! is against it.
We want our consumers to consume these
products guilt-free. Through its CSR initiatives,
we focus on stopping body shaming with our
tagline of 'ALL BODIES ARE BIKINI BODIES’.
DESIGN CONCEPT
AHA! is expressive and full of life.
Our unique flavour pairings
of fruits & visual sensory experiences
create an element of discovery
and delightful surprise.
WHY AHA!
SOLUTION
AHA! Coca-Cola is a speculative design concept, triangular in structure for better grip, and the aim is to create 100% recyclable paper bottles made of sustainably sourced wood and Sugarcane fibre with a biobased material barrier ‘PEF’.
Brands like Carlsberg and Paboco use PET, but a bio-based barrier, PEF, which is plant-based, recyclable, and degradable is superior. PEF offers CO2 and oxygen resistance, extending the shelf life of the product.
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