Education
University of the Arts London (2023-2024)
London College of Communication
MA Graphic Branding and Identity Design
Atlas SkillTech University (2019-2023)
Indian School of Design & Innovation
UG: Communication Design
Indira Gandhi National Open University (2019-2023)
BA Sociology
Experience
Snappy Snaps UK (Nov 2023 - Aug 2024)
Junior Graphic Designer (Part-Time)
• Designed custom print products, enhancing product offerings and customer satisfaction
• Restored old photos, increasing service value and repeat business.
• Provided excellent customer service, boosting the brand’s reputation.
• Gained hands-on experience in photo editing and print production.
Mondelēz International (June 2022 - Sept 2023)
User Interface Designer
• Designed user-friendly apps to solve business challenges, that improved operational
efficiency and client satisfaction.
• Collaborated closely with clients to translate requirements into visually engaging,
efficient designs.
Key Projects:
• Balance Sheet Variance: App design for variance justifications and approvals.
• Mobile Center of Practice: Designed interface for 6 internal apps
• Business E-Card: Created a Digital business card solution using QR codes
Landor & Fitch (Feb 2022 - Apr 2022)
Graphic Design Intern
• Designed the deck for Tata Motors' new coupe SUV, supporting successful market positioning.
• Created the Creambell catalogue, enhancing product presentation and customer engagement.
• Conceptualized wine bottle structure design for Tilaknagar 100% Grape Brandy, exploring routes
like Ingredient Story, Fine Craft, and Royalty, emphasizing brand storytelling.
Collaborated online where members voted on design routes during meetings.
• Participated in the Seagram logo redesign meeting, contributing design insights.
HELLO! Magazine (Nov 2021 - Jul 2022)
Graphic Designer (Part-Time)
• Created engaging social media posts that boosted brand presence and audience engagement,
helping grow the magazine's social media following to 337,000.
• Developed creative concepts in collaboration with the team.
• Learned about fashion trends to design relevant content.
WeCurate Events (Oct 2019 - Apr 2024)
Graphic Designer
• Managed social media, leading a 998% follower increase (300 to 3,294) and boosting engagement
among the 35-44 age group.
• Designed social media posts, banners, and graphics to enhance event visibility and interaction.
• Developed advertising campaigns that improved visual communication and engagement.
• Applied strong design skills and attention to detail across all projects.
Studiohouse (Nov 2022 - Oct 2023)
Freelance Graphic Designer
• Led branding for Hue and Aphro, strengthening brand identity.
• Managed social media and rebranding for Satou and Studio Navee, boosting engagement.
• Designed social media posts for Amardeep and Inga, enhancing online presence.
• Created apparel designs for Straight Up, improving brand appeal.
Softwares
Adobe Illustrator, Photoshop, Indesign, After Effects, Premiere Pro, Lightroom, Audition, Adobe XD, Figma & Notion.
Achievements
Pentawards Bronze Award Winner 2024 Student brief AHA! Packaging Design
AHA! got featured in Packaging of the World website in 2023.
Dr. APJ Abdul Kalam Outstanding Student of the Year Award for the most hardworking, committed and sincere student in 2019.

Hi !
I'm Saloni
I'm a multidisciplinary visual designer.
I have a passion for aesthetic branding & packaging that maximises usability.
