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Education

University of the Arts London (2023-2024)
 London College of Communication
 MA Graphic Branding and Identity Design


 Atlas SkillTech University  (2019-2023)
 Indian School of Design & Innovation
 UG: Communication Design


 Indira Gandhi National Open University (2019-2023)
 BA Sociology

Experience

Snappy Snaps UK (Nov 2023 - Aug 2024)

Junior Graphic Designer (Part-Time)


• Designed custom print products, enhancing product offerings and customer satisfaction

ʉۢ Restored old photos, increasing service value and repeat business.

• Provided excellent customer service, boosting the brand’s reputation.

• Gained hands-on experience in photo editing and print production.

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Mondelēz International (June 2022 - Sept 2023)

User Interface Designer

 

• Designed user-friendly apps to solve business challenges, that improved operational

efficiency and client satisfaction.

• Collaborated closely with clients to translate requirements into visually engaging,

efficient designs.

 

Key Projects:

• Balance Sheet Variance: App design for variance justifications and approvals.

• Mobile Center of Practice: Designed interface for 6 internal apps

 • Business E-Card: Created a Digital business card solution using QR codes

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Landor & Fitch (Feb 2022 - Apr 2022)

Graphic Design Intern

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• Designed the deck for Tata Motors' new coupe SUV, supporting successful market positioning.

• Created the Creambell catalogue, enhancing product presentation and customer engagement.

• Conceptualized wine bottle structure design for Tilaknagar 100% Grape Brandy, exploring routes

like Ingredient Story, Fine Craft, and Royalty, emphasizing brand storytelling.

Collaborated online where members voted on design routes during meetings.

• Participated in the Seagram logo redesign meeting, contributing design insights.

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HELLO! Magazine (Nov 2021 - Jul 2022)

Graphic Designer (Part-Time)

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• Created engaging social media posts that boosted brand presence and audience engagement,

helping grow the magazine's social media following to 337,000.

• Developed creative concepts in collaboration with the team.

• Learned about fashion trends to design relevant content.

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WeCurate Events (Oct 2019 - Apr 2024)

Graphic Designer

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• Managed social media, leading a 998% follower increase (300 to 3,294) and boosting engagement

among the 35-44 age group.

• Designed social media posts, banners, and graphics to enhance event visibility and interaction.

• Developed advertising campaigns that improved visual communication and engagement.

• Applied strong design skills and attention to detail across all projects.

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Studiohouse (Nov 2022 - Oct 2023)

Freelance Graphic Designer

 

• Led branding for Hue and Aphro, strengthening brand identity.

• Managed social media and rebranding for Satou and Studio Navee, boosting engagement.

• Designed social media posts for Amardeep and Inga, enhancing online presence.

• Created apparel designs for Straight Up, improving brand appeal.

Softwares

Adobe Illustrator, Photoshop, Indesign, After Effects, Premiere Pro, Lightroom, Audition, Adobe XD, Figma & Notion.

Achievements

Pentawards Bronze Award Winner 2024 Student brief AHA! Packaging Design

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AHA! got featured in Packaging of the World website in 2023.


Dr. APJ Abdul Kalam Outstanding Student of the Year Award for the most hardworking, committed and sincere student in 2019.

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Hi !
I'm Saloni

I'm a multidisciplinary visual designer.
I have a passion for aesthetic branding & packaging that maximises usability.

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