Education
University of the Arts London (2023-2024)
London College of Communication
MA Graphic Branding and Identity Design
Atlas SkillTech University (2019-2023)
Indian School of Design & Innovation
UG: Communication Design
Indira Gandhi National Open University (2019-2023)
BA Sociology
Experience
Snappy Snaps UK (Nov 2023 - Aug 2024)
Junior Graphic Designer (Part-Time)
• Designed custom print products, enhancing product offerings and customer satisfaction
• Restored old photos, increasing service value and repeat business.
• Provided excellent customer service, boosting the brand’s reputation.
• Gained hands-on experience in photo editing and print production.
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Mondelēz International (June 2022 - Sept 2023)
User Interface Designer
• Designed user-friendly apps to solve business challenges, that improved operational
efficiency and client satisfaction.
• Collaborated closely with clients to translate requirements into visually engaging,
efficient designs.
Key Projects:
• Balance Sheet Variance: App design for variance justifications and approvals.
• Mobile Center of Practice: Designed interface for 6 internal apps
• Business E-Card: Created a Digital business card solution using QR codes
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Landor & Fitch (Feb 2022 - Apr 2022)
Graphic Design Intern
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• Designed the deck for Tata Motors' new coupe SUV, supporting successful market positioning.
• Created the Creambell catalogue, enhancing product presentation and customer engagement.
• Conceptualized wine bottle structure design for Tilaknagar 100% Grape Brandy, exploring routes
like Ingredient Story, Fine Craft, and Royalty, emphasizing brand storytelling.
Collaborated online where members voted on design routes during meetings.
• Participated in the Seagram logo redesign meeting, contributing design insights.
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HELLO! Magazine (Nov 2021 - Jul 2022)
Graphic Designer (Part-Time)
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• Created engaging social media posts that boosted brand presence and audience engagement,
helping grow the magazine's social media following to 337,000.
• Developed creative concepts in collaboration with the team.
• Learned about fashion trends to design relevant content.
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WeCurate Events (Oct 2019 - Apr 2024)
Graphic Designer
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• Managed social media, leading a 998% follower increase (300 to 3,294) and boosting engagement
among the 35-44 age group.
• Designed social media posts, banners, and graphics to enhance event visibility and interaction.
• Developed advertising campaigns that improved visual communication and engagement.
• Applied strong design skills and attention to detail across all projects.
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Studiohouse (Nov 2022 - Oct 2023)
Freelance Graphic Designer
• Led branding for Hue and Aphro, strengthening brand identity.
• Managed social media and rebranding for Satou and Studio Navee, boosting engagement.
• Designed social media posts for Amardeep and Inga, enhancing online presence.
• Created apparel designs for Straight Up, improving brand appeal.
Softwares
Adobe Illustrator, Photoshop, Indesign, After Effects, Premiere Pro, Lightroom, Audition, Adobe XD, Figma & Notion.
Achievements
Pentawards Bronze Award Winner 2024 Student brief AHA! Packaging Design
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AHA! got featured in Packaging of the World website in 2023.
Dr. APJ Abdul Kalam Outstanding Student of the Year Award for the most hardworking, committed and sincere student in 2019.
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Hi !
I'm Saloni
I'm a multidisciplinary visual designer.
I have a passion for aesthetic branding & packaging that maximises usability.
